Proceeds from selected products & services at The Studio go towards our registered NPO; Phoenix Sports Academy that’s been twice nominated, and inducted into the Big G Sports “Grassroots Legends Hall of Fame”. 

This is our “why” 

A New Rising for a generation of happy & healthy children who are our future!

Phoenix Sports Academy team

About Us

New Rising Enterprises was established in 2019 by power-couple Tashai & Illona Simons to create a healthy flow of wealth to where it’s most needed by offering enriching products & services to upper & middle class individuals with proceeds going to community programs run by registered NPO Phoenix Sports Academy.

Phoenix Sports Academy was founded in 2018 by Illona & Tashai Simons who both have a passion for community work. This has been Illona’s dream for several years as she grew up in the very community that we serve. This is where ripple effects become noticeable, as Illona got a chance to change her life through a scholarship by a similar foundation as a child, and now returns to her own community to pay it forward. As a business-minded individual, Tashai has created a business model to build into community programs and inspire ethical business building sustainably to ensure livelihoods in the Arts & Culture sector in South Africa.

“He who has a “why” can overcome any “how””
Friedrich Nietzsche


Our WHY?

Providing all youth a fair and equal chance at exploring and experiencing career options in the Sprots & Recreation, as well as Arts & Culture sectors. Our aim is to even the playing field by providing access to resources and opportunities for our beneficiaries to find their unique and authentic calling, and providing them with the support and training to make a sustainable livelihood possible. 

Our aim WAS to run a consistent and sustainable Sports Development Program providing children from disadvantaged backgrounds the opportunity to participate in recreational and competitive team sports while contributing to the overall well-being of the community. However, every time we spent time with our young ones, we realized there was another need left unmet, so we updated our vision.

Our Vision

Our vision is to raise a new generation of healthy, happy, and confident children who believe that they are capable of anything they put their minds on. Whether through Sport or Arts or changing the world a little through the sunshine they bring. To offer children a safe space where they are free to play and find a healthy passion, in a community where alcohol, drug abuse, teenage pregnancy, and crime forces them to grow up very quickly. We aim to work alongside community leaders and other programs to meet each child’s needs on every level whole walking a path with them through adolescence and finally young adulthood, providing training, job opportunities and resources to build sustainable livelyhoods.

Non-Profit Organization registration number – 219-837 (NPO)

Public Benefit Organisations registration number – 930074973 (PBO)


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